Sync About It is the first and aims to be the leading conference and songwriting camp in Central & Eastern Europe dedicated exclusively to music synchronization. Hosted in Bucharest, Romania, it pioneers discussions on sync licensing while fostering collaboration between artists, rights holders, and industry professionals. This three-day event is designed to bridge European music markets, connecting professionals who can benefit from sync and encouraging international cooperation through the circulation of music and best practices.

Sync About It strives to build a dynamic community where those who create or own music can seamlessly connect with those who need it, promoting cross-border collaboration and knowledge exchange. Our inaugural edition welcomed over 200 attendees and featured an impressive lineup of speakers—16 international experts from seven countries and 20 local professionals, including 20 womxn. The accompanying songwriting camp brought together 21 participants from 12 countries for two intensive days of writing sessions, based on real briefs from music supervisors.